Our reaction when someone says they’re going to “boost a post…” We get it. You want to be efficient, check items off your ‘to do’ list, and watch the likes, views, and dollar bills flow your way. “Boosting” a Facebook post may be simple and fast, but did you know...

Marketing—it’s the real deal. At Pearl Jade, it’s our bread and butter, our raison d’être. While there are a variety of strategies under the marketing umbrella, social media has become paramount in our digital age. If you don’t have a presence on a social platform,...