Our reaction when someone says they’re going to “boost a post…”

shocked gif

We get it. You want to be efficient, check items off your ‘to do’ list, and watch the likes, views, and dollar bills flow your way. “Boosting” a Facebook post may be simple and fast, but did you know there is a more effective way to reach your audience?

Your Objective

Running a true ad campaign in Facebook Ads Manager is the best way to get your content in front of the right audience. The downside? It’s slightly more complicated than clicking that tempting “boost post” button. You’ll want to consider a multitude of things; but your first order of business is to determine your campaign objective. Facebook will prompt you to select one objective from one of the following campaign categories:


  • Brand Awareness
  • Reach


  • Traffic
  • Engagement
  • App Installs
  • Video Views
  • Lead Generation
  • Messages


  • Catalogue Sales
  • Store Traffic

As your marketing team, it is our mission to internalize the vision of your business, listen to your goals, and select the campaign objective that best helps you reach them.

Campaign Targeting and Duration

Consider the characteristics of your target market—what are their interests, demographics, and behaviors? All of these specifics can be applied to your campaign in order to funnel your content to the right eyes—but for how long?

is this over yet gif

Well, that’s for you, your budget, and business goals to decide! While we generally suggest letting your ads run at least four days to maximize their potential, this can greatly vary. We’re here to help guide, manage, or consult you through these decisions.

Monitoring Your Ad

It’s crucial to regularly check the performance of your active ads. Publishing an ad campaign and then giving the ole #ByeFelicia could be a recipe for disaster. Consider making targeting adjustments (like age range or geographical area) throughout the campaign in order to reach your campaign goal—in Ross Geller’s words, “PIVOT!” until the ad is doing what you want it to.

pivot gif

Once your ad campaign ends, see what worked well, what didn’t, and take notes for next time!

Now What?

If you’re feeling a little bogged down by all of the steps involved in creating a successful ad campaign—don’t worry. Reach out to our team and we’ll answer your questions and help put the confusion behind you.