In an effort to revitalize the town, increase weekend foot traffic, and boost agrotourism, the Economic Development Commission leaned on Pearl Jade to craft a message and modern visual identity that would leave visitors coming back for more. The finalized logo suite was heavily inspired by the peach, a fruit that is unique to the region. Styled with a welcoming and whimsical approach with rustic subtleties, the town of Smithsburg, MD is finally ready to own its own town! The brand initiative was completed with a full web redesign that leverages the uniqueness of the area.

Brand Identity

Brand Imagery

Branding Collatoral

– Visit Smithsburg, MD

Web Design

– Visit Smithsburg, MD

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