A Success Story Worth the Read: Bloom MedAesthetics
Based Out of State College and Altoona, Pennsylvania
It Began with an Idea…
Welcome to a little Pearl Jade story that we think will inspire you and heck, might even encourage you to start your own business one day! We’re going to walk you through the success story of one of our wonderful clients: Bloom MedAesthetics.
The idea that started it all came from Dr. Bridget Flickinger – a dedicated and compassionate doctor based in State College, Pennsylvania. She recognized the need to provide the community with a more comprehensive and doctor-led medaesthetic option. So, her first step was contacting Pearl Jade…
Every successful begins with a clear brand identity. From the ground up, we worked with Dr. Bridget to develop a business name, color palette, logo, and fonts that reflected her caring personality and mission. This collaboration led us into a beautiful world of soft tans and greens – chosen to highlight the trustworthiness and natural beauty the brand helps its clients achieve. Alongside this, we crafted a logo and selected fonts designed to be versatile across all marketing and digital platforms.
Like anything great, it has to start with a solid foundation. When it comes to your business, that means thoughtful and intentional branding.
After bringing their brand to life, Bloom needed a digital home, somewhere to showcase their services, let clients book appointments, browse deals, and reach out with questions. Our team built a website that not only captured their authentic look and feel but also made it easier for their clients to connect with them, and allowed the business to streamline important processes.
That website you looked at, yeah that is the result of years of thoughtful collaboration. What started as a simple site has bloomed into something much bigger, with new custom landing pages, email automations, and even live chat features.
Their website has become an SEO powerhouse, driving more organic traffic and new client interest. That’s the beauty of our partnership! We’re here for good and will be the team to bring all of your website goals to life, just like we did for Dr. Bridget at Bloom MedAesthetics.
The next logical step once the website was live, was to start spreading the word…and that’s exactly what we did! Dr. Bridget continued working with our team to market digitally across State College, while also launching promotions, events, and other forms of traditional marketing, like mailers and one-pagers.
Let’s just say, things went VERY well. With the right social media posts and sponsored ads, Bloom went from just starting to a full client list, giving them the ability to scale their investments and make even more of an impact. We started small: social media marketing and some light sponsored ads, but once we got the community’s attention, we launched into so much more including: Geofencing, Google Ads and Google Profile Management, retargeted digital ads, email campaigns, and so much more.
Through dedicated investments, Bloom steadily gained recognition and the leads kept increasing. A slow start is always okay in our book, as a little can go a long way, as long as you have a team like ours to guide you to bigger and better things!
To support all the marketing we’re rolling out, our team at Pearl Jade also jumped in with ideas and expertise for print materials. It’s something we love collaborating on, everything from one-pagers and rack cards to business cards, look books, and even branded apparel and giveaways, all designed to strengthen the brand’s local impact.
This type of work marries beautifully with our full-service agency and allows all of the divisions of Pearl Jade to work together to create stunning materials to further enhance Bloom and the way their customers perceive them. The bonus? Since we’ve been along for the ride from the very beginning, we’ve been able to streamline a lot behind the scenes, giving Bloom more time and space to focus on what they do best: growing their services and delivering real quality.
Now, Bloom is on a mission to expand. This is marked by a recent opening of a new Bloom location in Altoona, Pennsylvania. This launch was also paired with some direct public relations work (we’ll talk about that in a future blog), and marks an exciting next step in Bloom’s growth journey. You can read their full press release about the Altoona location, right here.
As they grow and expand, our full-service team will always be by their side, guiding the path and providing our expert design and marketing services to further increase local awareness and impact!
You Can Share in the Success Too!
This type of story is not foreign to Pearl Jade Marketing, in fact, we are part of stories like this all the time! Take this short read as your official invitation to talk to our team to determine what you’ll need for your business, new or established, and all of the ways our expert group of creatives can help.