DIY Graphic Design vs Professional Graphic Design
There’s Something You Need to Know…
Sometimes, You Need a Pro
Think about this: You go to flick on a light switch, and the light doesn’t turn on. Do you start tinkering with wires and electricity, or do you call an electrician? You call an electrician—right? The same goes for graphic design! When your visual media isn’t “popping,” it’s like the lights not working—you need a professional to get things looking exactly how you want them.
We’ve got more to tell you…
Do You Have the “Eye”
Here’s a funny thing about graphic design: Not everyone can spot the small details or brand inconsistencies that professionals can. Over time, subpar designs can degrade your brand reputation and make you appear “cheap” or a little messy in the eyes of your audience. We can all agree that’s something your business NEVER wants to experience. So, here’s a little test: Look at the two images below. Which one would you choose for a post on Meta?
Which image did you pick? Left or right?
Well, if you said left, you may not have the sharpest eye when it comes to graphic design. If you picked the right design, you are a little better off—but, we tricked you. Both of these designs have inconsistencies that would need some tweaking before they’re ready for social media. This is exactly the pitfall we want you to avoid in the future!
Let us do our thing real quick…
…now THIS is ready for social media!
The Truth About Graphic Design
Okay, no more tricks, just the truth: Intentional design is a whole practice and industry that has stood the test of time with effectiveness and impact for businesses of all sizes. You don’t have to know all of the theory behind what makes a good design—that’s what we’re here for.
DIY Is NOT the Way
Professional design support ensures your brand is present and stands out amongst the rest with polished, impactful visuals that only an expert eye can deliver. When you go pro, think about all the other options that open up to you: brochures, logos, one-pagers, email signatures, business cards—the list goes on and on! With the right team (like Pearl Jade Marketing) and your industry insights, you’ll melt away visual barriers, save time, and start to represent your brand in the way it deserves to be shown.
When was the last time you designed your own brochure and were happy with the results? We designed 20 this month that our clients loved. 😉