Our reaction when someone says they’re going to “boost a post…”


We get it. You want to be efficient, check items off your ‘to do’ list, and watch the likes, views, and dollar bills flow your way. Digital ad management seems as easy and simple as pressing that “boost” button on the Facebook post, but did you know there is a more effective way to reach your audience? Facebook ads. Yes. There’s a difference!

Your Facebook Ads Objective

Running a true ad campaign in Facebook Ads Manager is the best way to get your content in front of the right audience. The downside? It’s slightly more complicated than clicking that tempting “boost post” button. You’ll want to consider a multitude of things; but your first order of business is to determine your campaign objective. The objective will be unique and inline with your social media marketing strategy. Facebook will prompt you to select one objective from one of the following campaign categories:


  • Brand Awareness
  • Reach


  • Traffic
  • Engagement
  • App Installs
  • Video Views
  • Lead Generation
  • Messages


  • Catalogue Sales
  • Store Traffic

As your social media marketing team, it is our mission to internalize the vision of your business, listen to your goals, and select the campaign objective that best helps you reach them. We help take the pressure off when it comes to digital ad management.

Campaign Targeting and Duration

Consider the characteristics of your target market—what are their interests, demographics, and behaviors? Check out Buffer for more information on defining your target market. All of these specifics can be applied to your facebook ads campaign in order to funnel your content to the right eyes—but for how long?


Well, that’s for you, your budget, and business goals to decide! While we generally suggest letting your ads run at least four days to maximize their potential, this can greatly vary. We’re here to help guide, manage, or consult you through these decisions.

Monitoring Your Ad

It’s crucial to regularly check the performance of your active ads. Publishing an ad campaign and then giving the ole #ByeFelicia could be a recipe for disaster. Consider making targeting adjustments (like age range or geographical area) throughout the campaign in order to reach your campaign goal—in Ross Geller’s words, “PIVOT!” until the ad is doing what you want it to.


One of the most crucial steps in digital ad management is once your ad campaign ends, see what worked well, what didn’t, and take notes for next time!

Now What?

If you’re feeling a little bogged down by all of the steps involved in creating a successful ad campaign—don’t worry. Reach out to our team and we’ll answer your questions and help put the confusion behind you.