How to Upgrade Your Reels Game
Creating quality Instagram & Facebook reels for your business.
How’s Your Game Lately?
We’re not talking about your dating game, we swear! We’re talking about your Instagram & Facebook reels game for your business. It’s easy to see by the current trends of social media that reels are here to stay—and they’re becoming the most popular way to consume content. Take it from us, it’s worth your time to get better at creating quality reels. Scroll through to get some reels-worthy tips from your favorite marketing & design team!
Tip #1: Lights
Lighting is a key aspect of a good quality reel. In fact, it can make or break the viewability of a reel. Poor lighting can make a video appear grainy, blurry, or poorly lit, making it difficult for viewers to see the subject or action clearly. Consider purchasing a ring light, letting natural sun in, or utilizing other lights to increase the brightness in your videos.
Additionally, a good background is key if you want your reel to get more attention. Consider creating a wall or backdrop that is branded with your brand colors and use it to record videos in front of. This can go a long way to improving engagement and views of your content.
Tip #2: Camera
It’s safe to say that the camera is the most important part of the reels recording process. If you can’t capture the content, reels just won’t happen. Luckily, most everyone has a state-of-the-art camera in their pockets. A smart phone camera, especially the more recent ones, are a great way to begin capturing content. There are a few tips we’ve found to enhance the quality of your recording, check these out. It’s important to remember that quality recordings will land stronger with your audience, as HD and crisp video is easier to watch.
Now, you might find yourself in a situation where you are producing A LOT of content. In that case, we suggest exploring options like professional cameras or GoPros for bulk production. The alternative is partnering with our team to have professional videos captured for your business.
Tip #3: Action
Time for the money shot! Wait a second. What is the money shot? What audio will you use? This is where many businesses get stopped in their tracks when trying to develop content. They get all set up and then boom, they realize they have yet to think of an idea for their reel. Additionally, you must consider which audios are trending and if it makes sense to use them on your reel. You’ll definitely need ideas for content, and you may realize this isn’t your forte—so remember, that’s totally okay! Our team of creative professionals will gladly help you out, but here’s some ideas to ponder as you get started:
- Marketing & Sales-Related – You don’t want every reel to be a sales pitch; however, they are totally okay to sprinkle into the mix—especially if you are running a deal or special!
- Educational – You are a pro at what you do. Pick a topic related to your business and speak for 30-60 seconds on that topic. Modern audiences find value in learning what you have to share.
- FAQs – Have you picked up on a question that customers ask you a lot? Tell a story about it and answer the question with a video!
- The Impact of Your Product or Service – Connect with past customers to get video testimonials, before and afters, or even consider showing the ways you benefit customers. This gives you that sweet, sweet legitimacy you want to have online.
Want other creative minds to do the brainstorming for you? We’re here for it.
Start Creating Reels
Truth is…you don’t need us to start creating reels right now—BUT! When you tap into our creative expertise, the process is so much easier. Partnering with Pearl Jade means you get ideas, guidance, consultation, and implementation of your Instagram & Facebook reels content. We’ll even work out the trending audio and send you examples for inspiration when you record. Your business will thank you for clicking below.