Is It Time for a Brand Refresh?
A Business Owner’s Guide to Identify When Your Brand Needs Some TLC
How’s It Cookin’, Good Lookin?
Your business is doing well, and you’ve been at it for a few years now. However, you might start feeling a bit fatigued with how your brand is visually represented. No need to run to a doctor or anything, we’ve got the diagnosis for you. If your logo or brand are a little lackluster, it’s okay, this is normal! What you’re feeling is the need for a brand refresh! Just note, this isn’t about creating or a new logo or brand, but a way to reimagine what you already have going. It’s a great way to take your brand to the next level!
The Fatigue Is Real
Think of big brands. If we compared their logos from the ‘80s or ‘90s to their current ones, sure you would see some similarities, but you would also see some very notable differences. This is because the brand has been refreshed over the years. We’re telling you this to emphasize that it’s not only normal but recommended to refresh your brand every few years to stay relevant.
This will resolve the visual fatigue that you and your customers will eventually experience. What was modern 3-5 years ago, may not be so modern anymore.
When Is The Right Time
Beyond feeling that your brand may be a bit lackluster in today's market, it's important to stick to a clear business plan to determine when a refresh is needed, or at least when to consider one. Our team recommends refreshing your brand every 3-5 years, depending on your industry and business model. Some industries, like beauty or cosmetics, require more frequent updates to remain competitive and relevant.
If you would like to know if it’s time for a refresh, let Pearl Jade take a look. We’ll let you know where you stand!
What Do You Get?
Imagine having the ability to refresh your brand whenever you want. That’s what the Pearl Jade team offers! Our full-service team of graphic designers will support you in understanding your brand like never before. With intentional and guided updates, you’ll receive a refreshed logo, a brand manual, brand guidelines, and so much more. You'll have all the essentials to roll out your refresh and reintroduce yourself to your existing customers and audience.
We have many branding services, so please take some time to explore them all! We’re here to answer any questions that pop up.
How Refreshing
We’ve helped countless individuals and businesses like yours tackle brand refreshes that are meaningful and connect with modern times while retaining the core essence of what you do. You won’t find this custom approach just anywhere, but you’ve just found the best place to start.