Marketing Decisions: To Market In-House or Outsource
That is the question…
You’ve Got a Business to Run
We know the feeling, but there’s one critical part of your business that is often overlooked: your marketing, graphic design, and website updates. These are areas where we’ve seen other businesses, like yours, either tuck away the responsibilities or even hand them over to someone in-house who “has a Facebook, so they can do it.”
The truth is, in-house marketers can be good, but they’re often one person, especially if you run a small business. In this article, we’ll give you some insight into making the right decision when it comes to your marketing in Pennsylvania and beyond!
The In-House Marketer
Now, we’re not here to cast shade on in-house marketing. In fact, it can work if you have a fully staffed department with designers and a team. But, as we mentioned above, it’s typically just one person responsible for it all. That can be dangerous for your marketing strategy because direction can be easily lost, time available to work on marketing could be limited, and they might not have experience with branding and digital marketing. If there is one thing a good marketing strategy needs, it’s time, and if the time is limited, you can most likely expect your marketing efforts to be subpar.
How to address this: The fix is simple. Leave your in-house marketing Director or Manager intact, and tap into our full-service team to help carry the load. We function as an extension of your department, providing expert guidance and insight into all things marketing, graphic design, and websites. The Pearl Jade team has extensive experience working directly with marketing leaders inside of businesses both big and small and the collaboration that happens is…magical!
Perks of Outsourcing Your Marketing
You know what…let’s forget the term outsourcing and call it what it really is: expanding your marketing department, because that’s what it feels like when you choose Pearl Jade Marketing to be the team to take your business to the next level. Whether you have an in-house person or not, we’ll work with your key leaders to develop plans and strategies that align with your goals.
We also take the time to actually speak with you, learn your business, your preferences, your tone, your content, and that list goes on and on, but we’ll stop there. 😉 You also can expect to feel a weight lifted as we start taking care of your marketing basics, like posting and engaging with other pages out there in social media land.
On top of that, you’re not just adding one person to your team. You’re throwing in our expert marketers, skilled graphic designers (who are branding experts too), and web developers who can custom code their way to just about any result.
The Answer to the Question…
Our downright, honest answer to the title of this blog is: in-house marketer or not, your business can only benefit from working with professionals who do this for a living. We can be the perfect addition to your team, or become the team you always dreamed of having work for you! It’s as simple as just telling us you need some help. Allow us to lead you to the light…⬇️