The Rise of Reddit
If Your Business Isn’t There Yet…It Should Be
Reddit, Is That You Baby?
Have you done any Google searches lately? We’d bet a pretty penny that you’ve seen some results from Reddit answering your questions. If not, try another search – you’ll see what we mean. This trend shows an uptick in Reddit’s popularity, especially among businesses. It’s a place where people go to find ‘real’ answers from everyday users and join communities to connect and share information. In other words, Reddit is extremely active and a good percentage of your customers are there.
So, what do we do with this insight? First, you keep scrolling…
Understanding Reddit’s Functionality
Reddit utilizes threads, subreddits, and somewhat recognizable ‘posting’ formats, similar to social media platforms like Meta. However, Reddit’s threads and communities take a unique approach. Think of these threads as categories – you might find one related to your car where you can ask questions to industry experts, or another where you can discover family-friendly activities.
The variety of threads and communities is vast, and each is monitored and maintained by community moderators. Some threads have specific rules, some don’t. Some are not safe for work, while others are highly professional.
It all comes down to how you use it.
So Why the Google Trend and Why Now?
It’s a bit hard to pinpoint exactly why, but we’re seeing Reddit gain more users and popularity organically. When real questions are answered, Google wants to highlight that content. It seems that Reddit’s authenticity and personability are driving this trend.
As AI models become more advanced, Google will likely continue to prioritize Reddit results and threads over traditional blogs and websites. This could very well be what SEO looks like in a few years!
Reddit Pro & Business Users
Now is your chance to get your business on Reddit and start showing your stuff. The best way to do this is by working with our team to create a Reddit Pro account – think of it like a business page on Meta. You’ll need to brand it and verify some information, and then you’re ready to go!
Begin by posting in threads, researching those relevant to your industry, joining them, and, most importantly, answering questions! This is a great way to establish your business as a helpful resource to real people, who may just turn into customers. Plus, your Reddit Pro account will give you access to Reddit’s advertising platform, where you can invest adspend to reach your audience in the communities and threads they rely on for answers.
Let’s Reddit Together
You’ll want to know more before getting started. Pearl Jade is here to guide you through setup, strategy creation, and launch. We’ll even advise you on what Redditors like to see!
