Why You Need 3 Logos

 

Whether you’re a business owner, side hustle pro, or a marketer, one thing we all have in common is the daily use of logos to establish familiarity and credibility with our audiences. However, our team has noticed that there is often confusion about secondary logos and submark logos. The good news is that we’re here to end that confusion and help you upgrade your marketing strategy. At Pearl Jade Marketing, our friendly experts are ready to guide you through the power of the logo suite. These key elements can elevate your branding and help you to create a cohesive and memorable visual identity for your business.

Primary Logo

Proudly and rightfully so, the primary logo is the star of your brand identity. It’s the face of your business, capturing the essence of what you do and how you do it. The primary logo is also the most informational version of your logo suite. It should be used on larger brand assets only, such as banners, outdoor signare, hero images, etc., to maintain design detail and quality. The primary logo sets the stage for the other logos in your suite and serves as a focal point for your audience. It’s an opportunity to showcase your tagline or elements that represent your unique offerings or approach.

 

Secondary Logo

If you’re scratching your head about secondary logos, you’re not alone. Many business owners are unaware of this valuable branding tool. A secondary logo is a simplified version of your primary logo, perfect for smaller formats where detailing may be lost. It typically removes the tagline or logo phrase and omits any extra elements, while maintaining consistent colors and fonts with your primary logo. The secondary logo is ideal for assets that require a horizontal orientation, and it’s a versatile companion that complements your primary logo. It’s designed to work seamlessly in smaller spaces, while still capturing the essence of your brand. The secondary logo is perfect for small print or digital materials including mugs, some signage, staff apparel, website navigation bars, etc.

 

Submark

As a crucial part of the logo suite, the submark is a small yet powerful visual representation of your brand. It’s simple, minimalist, and devoid of any additional wording, taglines, or brand phrases. The submark is perfect for social media profile pictures, watermarks, and other brand elements, adding a touch of sophistication to your visuals. The flexibility of the submark allows it to be used in various contexts, but it’s best suited for audiences who are already familiar with your brand. For marketing to new audiences, it’s worth considering the use of your primary or secondary logo instead. 

Love Your Logo Suite

Just like your business, a great brand requires love and practice to fully utilize its potential. We hope the information we provided here has sparked ideas on how to improve or re-approach your logo suite. But why stop there? Imagine having a personable, reliable, and expert team of designers to guide you every step of the way.

With our experienced team, you can elevate your brand to new heights. Whether it’s refining your primary logo, simplifying your secondary logo, or creating a versatile submark, we have the expertise to bring your vision to life. Don’t settle for a mediocre logo suite. Partner with our team of skilled designers and take your brand to the next level.

Learn more about the importance of having 3 logos for your business from our very own Graphic Designer, Paris. Check it out!