Keep Up with Digital Marketing Trends
Our 2023 guide to marketing your business.
A New Year Means New Trends
There’s one thing we know for sure—in the world of marketing, things are constantly changing and new trends are always forming. If you’re looking for the new ways you can grow your customer-base in Mechanicsburg, engage with your audience, and have more impact with your marketing, then you’ve landed in the right place. Set your goals for a stronger presence in 2023 with our expert suggestions that follow suit with the trends we see coming in the new year! Don’t go at it alone, connect with our team virtually (from anywhere) to gain Pearl Jade Marketing as your partner this year.
Now, let’s get trendy!
Shift the Focus to the Benefits
The days of the lengthy sales pitch are over. Traditional approaches in the digital world took a back seat in 2022 and our team sees this becoming even more true in 2023. Let’s face it, when you’re trying to get the attention of a scroller, you have on average 2-3 seconds to make an impact with your advertising, and that impact now has to relate directly to your audience. This means getting the benefits of your product or service to the forefront should be the main goal of your marketing efforts. The added features of your product or service should come after the benefits.
In 2022, people revealed that they care more about how a product or service will change their lives or make their lives easier and our team sees this becoming what audiences will trend towards in 2023. A clear and succinct message about the impacts of your product or service will keep you current in 2023.
Authenticity is Key
A huge trend our team has picked up on is the fact that authentic or original videos and images are some of the best ways to convey your message to your audience in Harrisburg. In 2022, we saw this data in the real world. Posts and videos with authentic content reached more people, received more engagements, and generated more click-throughs compared to content that relied on stock imagery.
This doesn’t mean stock is out for good, but your business should be doing whatever it can to get some actual pictures or videos of what you do or provide out there to the world! For 2023, make it a goal to encourage staff to snap pictures and videos when it makes sense to show off the business. These quick snaps are usually of enough quality with current smartphones to be shared on social media! If you’d prefer to get some more professional pictures taken, just click here and our team will help get that process started for you. With more authentic content, you can keep up your growth in 2023.
Using The Power of Videos For Marketing Your Business
You’ve probably started to notice this yourself—but reels and video content have officially taken over social media. A photo post no longer has the same organic impact that it used to. Our team is seeing these digital marketing trends and effects reach into paid advertising as well. What this means is that videos and reels are being organically optimized to reach more people over photo or still image posts. The idea of using more video can even stretch into your website and other marketing efforts such as email campaigns.
This can have a lot of impact on your strategies for 2023. You may consider combining photos into a video format or even start recording videos of your business or products to make sure you’re getting the most traction, even for organic posts. Your strategies should align with this trend, so here are a few tips to get you started:
- Create a healthy mix of photo & video content
- Keep videos to 1 minute or less
- Provide impact & benefit at the beginning of the video
- Make sure your copy or message stays succinct
- Explore creative ideas for your videos
There’s more to digest about the power of reels and video content. You can find a little more insight here. You can also take a look at some of the reels our team has created for Pearl Jade Marketing.
Here’s to the New Year & Digital Marketing Trends in Pennsylvania
So, there you have it! Our expert opinion on the digital marketing trends for 2023 and how you can keep up with the ever changing world of social media. It’s okay to need some help marketing your business to get your brand out there. We’ve supported many businesses in Pennsylvania and around the US, both big and small, get their marketing strategies updated and begin reaching more people.