The Power of Retargeted Ads
What Is Retargeting?
Retargeted ads use tracking technology to target users who have previously visited your website or interacted with your business. The ultimate goal of retargeted ads is to get people to take a desired action. For instance, you can serve ads to recent website visitors encouraging them to book an appointment or complete a purchase. There are lots of ways to implement these ads, but here at Pearl Jade Marketing—we’ve found the right recipe to do this in a way that is customized to your business!
That’s right. Our new retargeted digital ads offer your business a way to connect and encourage more engagement from real people and customers that have interacted with your business or visited your website. Are you ready to learn more about the power of retargeted ads? Let’s dive in.
The Benefits of Retargeted Ads
Let’s start off with those juicy bennies.’ 😉 One of the biggest advantages of retargeted ads is their ability to expand your advertising efforts beyond social media and Google. By using this technique, your ads can appear on various websites, such as news articles and blogs, that allow digital advertising. Another advantage is that by tracking who sees your ads based on their website visits, you can target an audience that has shown genuine interest in your business. With the right marketing strategy, you can convert website visitors into real paying customers. Our marketing gurus agree—this is a great way to be more present with your audience!
Building a Strategy
While retargeted ads expand your advertising reach beyond social media and Google ads, they can also complement those marketing efforts extremely well. By incorporating this extra layer of advertising into your current plan, you can ensure your business stays visible to customers wherever they are online. Combining multiple advertising channels allows you to create a cohesive strategy that keeps your brand top-of-mind for potential customers. Want to see how it works? Check out this example.
Say you have a website traffic ad running on social media and a Google ad that regularly directs visitors to your website. Retargeting enables you to track the visitors to your website and serve ads to them on other platforms. This means that you can maintain a strong online presence for your customers, no matter where they are on the web. Now, of course you’ll want only the best content and graphics in all of your ads and our team is here for that too!
Your Marketing…Enhanced
Directly interacting with high intent customers has never been easier—and with the capability of both static and video ads, you’ll be able to put your marketing budget to its full potential. You’ll have the unique ability to connect those customers with direct and engaging messaging based on your own business goals and the services you love providing. The best part is…this approach is applicable to literally any type of business and can be one of the most effective ways you’ve marketed. To bring it all together, expanding your marketing strategy into the digital ad space can be your first step towards more meaningful customer engagement. By combining the right ads with a real audience, you’ll be more present and top of mind for your customers.
Curious About Digital Ads?
Reach out to our expert team of marketers to get the ball (and your ads) rolling.